Memmas Knossos
Memmas Knossos olive oils have delighted Finnish consumers for decades. This premium extra virgin olive oil, crafted using traditional methods by a Cretan family business, is widely recognized for its quality and is available in over 1,000 grocery stores across Finland.
The Challenge
Despite its popularity, Memmas Knossos lacked a presence on social media, a vital tool for connecting with modern audiences. Recognizing this gap, Arho Foods, the brand’s importer, reached out to Ghocon for help in establishing and managing its social media channels.
The Solution
We developed a tailored social media strategy for Memmas Knossos that highlighted the brand’s authenticity, heritage, and versatility. The plan included:
- Content Creation: A mix of product information, cooking tips, and fascinating facts about Cretan culture.
- Visuals: A blend of user-generated short videos, professional lifestyle photography, and curated stock images.
- Targeted Advertising: Carefully defined budgets and audience segmentation to ensure impactful ad placements.
The Results
Within the first month, it became clear that a well-loved brand offline could quickly win hearts online. Memmas Knossos saw:
- A significant increase in followers.
- High engagement rates, with an enthusiastic and active audience interacting with the brand from the start.
“We’ve been absolutely thrilled with the results—our entire office is raving about it!“ says Roosa Hursti, Marketing Lead at Arho Foods.
By bridging the gap between tradition and modern communication, we helped Memmas Knossos establish a vibrant and engaging presence on social media, cementing its place in the hearts of even more fans.
Category:
SOME MARKETING
CONTENT CREATION
Social Channels:
INSTAGRAM, FACEBOOK
Content:
REELS
PHOTOS
Client: