Rolls

Founded in 1988, Rolls is a Finnish fast-food franchise with over 100 locations nationwide. Found in shopping centers and roadside service stations, Rolls is a household name, known for its high-quality burgers and welcoming atmosphere.

The Challenge

The collaboration began with a website redesign, a streamlined marketing communication strategy, and the introduction of new channels. Over the years, the partnership expanded to include all aspects of marketing:

  • Digital Marketing Management: Oversight of social media, campaigns, and online engagement.
  • In-Store Advertising: Designing and managing point-of-sale materials to enhance the customer experience.
  • Event Management: Organizing events that increase brand visibility and customer interaction.
  • Website Design and Maintenance: Ongoing updates and optimizations for a dynamic online presence.
  • Strategic Planning & Communication: Long-term marketing strategies aligned with industry trends and challenges.

Additional innovations included:

  • Rolls App: A custom app designed to improve customer engagement and loyalty.
  • Learning Platform: A tailored onboarding solution to support franchise owners and train their employees effectively.

The Results

Collaboration with Ghocon has been seamless and flexible from the start. They’re quick to act and always deliver on time, says Arto Virtakari, CEO of Rolls.

With open and fair collaboration, the partnership only strengthens over time. The restaurant industry has faced significant challenges in recent years, from the pandemic to inflation, but I trust we’ll overcome future obstacles together,” Virtakari adds.

I wholeheartedly recommend Ghocon and have already done so! Virtakari concludes.

The partnership continues to evolve, with a shared commitment to innovation, resilience, and success in the ever-changing restaurant industry.

Services:

OUTSOURCED MARKETING ANDCOMMUNICATIONS

Client:

ROLLS BURGER CHAIN

Let’s Work Together

We are a marketing agency that delivers results through hands-on execution.